News 
The watchmaker has unveiled “Precision Maker”, the new programme to be offered by the Atelier d’Antoine. This programme presents a great opportunity to discover why precision is crucially important at every stage of the watchmaking process.
As its name suggests, the programme reveals the true meaning of precision in watchmaking, the challenges it faces and the exceptional degree of skill required to achieve precision at the highest level. Rarely showcased in its own right, precision is fundamental to every stage of the watchmaking process from raw materials to finished timepieces.
The “Precision” Manufacture visit will take guests on a two-hour guided tour of the brand, which includes several workshops that are rarely opened to visitors. Highlighting the exceptional value of being a fully integrated Manufacture, the visit will begin with an exploration of how the relentless pursuit of precision has changed the course of the Maison’s long history and, in some cases, of the watchmaking industry as a whole. It will lead guests through key points in the watch journey from raw materials to finished timepieces – from industrial and technology-driven processes to the fine manual crafts of pre-assembly and the romance and magic of high complications – thereby discovering areas of expertise that are normally hidden from public view.
The heart of the Atelier d’Antoine is a specially designed space within the original historic Manufacture building in the heart of Switzerland’s Vallée de Joux. In line with Jaeger-LeCoultre’s desire to welcome more people into the world of fine watchmaking, The Atelier d’Antoine is also expanding to other locations around the globe. Today, the flagship boutiques in Shanghai and New York incorporate an Atelier d’Antoine space dedicated to hosting the Discovery Workshops. The same approach will be taken by the new flagship boutiques in Dubai and Beijing that are due to open this year.
May 23, 2024