Time to Watches keeps all its promises

The 2024 edition of Time to Watches was an unprecedented success. A record attendance of unprecedented quality, an exciting programme and delighted exhibitors: these three pillars contributed to the event’s favourable overall outcome. The 52 participating brands attracted over 7,000 visitors,20% up on last year.

Among them, 2,300 watchmaking professionals, including media representatives and retailers, came to discover the latest new models presented by Maisons from 10 different countries, thus endowing the event with unprecedented international scope.

For the first time, four members of the Horological Academy of Independent Creators (AHCI) took part in the event, including Vincent Calabrese and Antoine Preziuso. The watchmaking fair took place at the Geneva School of Art and Design, HEAD – Geneva, a partner of the event since day one.

At the official opening, Christian Wipfli, Founder and Director of Time to Watches, had the honour of welcoming Nathalie Fontanet, State Councilor of Geneva; Yves Bugmann, new President of the Federation of the Swiss Watch Industry; and Lada Umstätter, Director of the University of Art and Design (HEAD – Geneva).

Throughout the week, engaging discussions with industry experts about hot topics took place. What place do women have in the watch industry of yesterday, today and tomorrow? Why is “no branding” so popular? Does AI affect watch photography? What are the design trends in the 2024 lineup of new models? These were some of the issues addressed.

Finally, the Prix Lindex rewarded the best watch collaborations in various categories, with a special mention for the “Oris ProPilot X Kermit Edition” watch, which impressed with its humorous touch and exceptional design.

April 25, 2024