Time to Watches returns to HEAD in April

From 10 to 14 April, Time to Watches will be offering retailers, media and the general public a chance to discover the latest products from around 50 independent brands at the heart of Geneva University of Art and Design (HEAD).

A major highlight awaits visitors: select members of the Horological Academy of Independent Creators (AHCI) will join Time to Watches, bringing their renowned expertise and artistic vision to the forefront. Esteemed artisans such as Vincent Calabrese, Antoine Preziuso or Robert Bray will present their masterpieces, underscoring the event’s reputation as a pinnacle of independent watchmaking excellence.

This third edition promises to surpass expectations, including a number of highlights. The show will kick off on Wednesday evening 10 April with a festive cocktail bringing together all those who enjoy exchanging ideas and making meaningful connections. Friday 12 April will feature WatchConnect, an evening dedicated to networking and hosted by watch designer Matthieu Allègre. Continuing the tradition of previous years, a series of talks will provide a platform for around 15 experts to share their insights on current topics, such as AI’s impact on the watch industry, collaborations within the sector and sustainability. Lastly, the final day, Sunday 14 April, will be dedicated to Watch&Match, an innovative concept enabling brands to sell their products directly to end customers.

March 07, 2024