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Louis Erard is breaking new ground by propelling its fine watchmaking into the world of contemporary art. The watch Maison presented its new collaboration with Swiss artist Olivier Mosset, a historical and rebellious figure in the field of abstract art.
In the heart of this minimalist geometric reinterpretation of the regulator, everything is black: case, strap, hands. A pure work of art, with no labels, no logos. Only the dial strikes a contrast, decorated with silver glitter. The hands are batons – hour, minute, second – three times the same in terms of length, width and rounded ends. There is just one detail: the size of the hole that gives the direction, a minimalist reference, just enough to ensure that you do not lose the sense of reading altogether.
The artist’s codes have been translated into the watch’s design. Geometric reduction. Chromatic reduction. Flat colour tints. It is all there. Then comes the dial, which picks up another aspect of Olivier Mosset’s work. The artist loves street culture, including motorbikes and cars, all of which have a place in his work. He adapts and presents them like sculptures. This watch evokes the look and feel of an automobile body with its metallic paint, black colour and glittering dial.
Olivier Mosset had never designed an object and certainly never a watch. But when Manuel Emch, director of Louis Erard, suggested this project, he let himself be drawn in, with amusement.
Erected as a work of art, each of the 178 timepieces comes with a red seal bearing the words “work of art – do not wear”. Two interchangeable straps complement the case, one signed by the artist. Shaking up the codes of watchmaking is the direction taken by Louis Erard through its artistic collaborations, which delight collectors and contemporary art lovers the world over. With Le Régulateur Louis Erard X Olivier Mosset, the watchmaking brand continues its initiatory journey.
February 29, 2024