Alpina once again partner of the Freeride World Tour

The Geneva-based brand renewed its partnership with the Freeride World Tour (FWT) for the sixth year running. In addition to being the competition’s partner and Official Watch, Alpina also supports FWT contestants Sybille Blanjean, Max Palm, Victor de Le Rue and Thibault Magnin, all Alpina ambassadors.

In 2024, the 53 best freeriders in the world will be back for the 17th edition of this iconic competition in four categories (men’s/women’s skiing, men’s/women’s snowboarding), ready to push the absolute limits of what can be done high in the mountains and win the ultimate accolade in the sport. One major new feature this year is the presence of an additional stage in Georgia at Georgia Pro.

The Grand Finale will return to Bec des Rosses, Verbier, Switzerland, the undisputed cradle of freeriding. For lesser mortals, the event is simply a must; for their part, the athletes tame this beast of a mountain year after year – and even turn into it into their playground, constantly combining new route variations with stunts that push the envelope ever further. For the coming edition, Alpina will be setting up an observation point at the Bec des Rosses finish line, welcoming visitors to experience the competition in their own special venue.

Alpina has designed a watch that echoes the essence of their sport – the extreme. The Alpiner Extreme Automatic Freeride World Tour is right there where it belongs, in the realm of mountains. Focusing on essentials, (hours, minutes, seconds and date), the timepiece houses an automatic calibre in a cushion-shaped case.

February 08, 2024