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Genevan watchmaking house is unveiling a new edition of the iconic “Série Atelier”, an unmistakable homage to the brand’s history inextricably tied to a passion for motor racing: the Sport Auto 40.
The 24 Hours of Le Mans is the biggest motorsport event open to spectators from the general public, who can witness all the accompanying risks, pressures, hopes, ambitions and achievements. On 9 June 1979, François Servanin and Laurent Ferrier, the brand’s two founders, started the 47th edition of the race in the legendary Porsche 935 Turbo. In an exceptional achievement for a team of amateur drivers, they placed third in the overall rankings despite being one of 60 cars on the starting line. This feat created an unbreakable bond that later grew into a shared challenge: founding their own watchmaking house.
The Sport Auto 40 offers wearers a piece of history encapsulated in an exceptional timepiece: a chance to relive the unique atmosphere of the greatest motor race in the world. This new edition of the Sport Auto is inspired by the Porsche 935 Turbo No. 40, with a dial in the colours of this legendary racing car.
This timepiece, like the collection model, features the Sport Auto’s curves and domed sapphire crystal, which reveals the bright colours of the Porsche No. 40 at the time. The gradient viridian green dial featuring an opaline finish and a semi-glossy lacquer is adorned with a fuchsia transfer that forms a cross in the middle and runs around the cleverly chamfered date aperture at 3 o’clock. The minutes track is indicated by a green transfer in the same shade as in the centre of the watch. Orange Super-LumiNova on the white gold hour-markers and hands adds extra character to this new timepiece. Recalling the sticker of the racing car, a tone-on-tone “40” proudly sits on the opaline white small seconds dial at 6 o’clock.
The exterior of the Sport Auto 40 recalls the aerodynamic design of racing cars by cleverly blending round curves with arched lines. The 41.5mm diameter grade 5 titanium case is paired with an integrated grade 5 titanium bracelet. Laurent Ferrier has juxtaposed a rounded tonneau-shaped case middle with a contrasting softer-looking bezel, inspired by the Square case.
Inside the Sport Auto 40 lies the LF270.01 calibre, the brand’s second self-winding movement with a calendar.
September 28, 2023