From 15 to 17 June, Zenith orchestrated the “Master of Chronographs Since 1865” immersive pop-up show at the iconic Phillips Auction House on Park Avenue in New York.
First unveiled at Watches & Wonders in Geneva, this exhibition celebrated Zenith’s role in the evolution of chronograph movements by inviting enthusiasts to discover the world of watchmaking.
To share its remarkable know-how in the field of chronographs, the watchmaker offered a multitude of educational activities throughout the week, including a watch clinic led by a master watchmaker, a tour of the exhibition’s historical pieces, as well as exclusive presentations of its latest novelties hosted by the brand’s Product Development and Heritage Director, Romain Marietta. The outside of the building was decorated with original artwork by Felipe Pantone, with whom Zenith has been collaborating with since 2020. Inspired by the artist’s grand piece draping the Manufacture’s main building in the UNESCO Word Heritage Site of Le Locle, the artwork found on the outside of the “Master of Chronographs Since 1865” pop-up exhibition was conceived by Pantone in his signature style, combining a striking spectrum of colours with a “pixelized” aesthetic.
This exhibition brought the fascinating history of the El Primero calibre to life through a series of historically significant archival timepieces. These rare objects, accompanied by the legacy of the watchmakers that propelled the Maison into the future, took visitors on an unforgettable journey through time.
July 07, 2022