Watch & Jewellery Initiative welcomes new brands

Cyrille Vigneron and Marie-Claire Daveu

Driven by a common conviction that the global Sustainable Development Goals and aspirations for a sustainable industry can only be achieved through collaborative initiatives, Cartier, delegated by Richemont, and Kering, came together to broaden and strengthen their action, launching the Watch & Jewellery Initiative 2030 in October 2021.

Six months since the creation of the Watch & Jewellery Initiative 2030, membership has risen with new members, representing brands from different market segments, marking a level of diversity that is key to ensure the industry creates a durable and positive impact for the panel and for people. The initiative is thus now joined by Chanel Horlogerie Joaillerie, Montblanc, Rosy Blue and Swarovski. These new members are coming in addition to Cartier and the Kering Group brands such as Gucci Watches, Boucheron, Pomellato, Dodo and Qeelin.

On 1 April 2022, during a discussion panel at Watches & Wonders in Geneva, Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering, and Cyrille Vigneron, President and CEO of Cartier International, shared the first strides of the initiative’s impact and what the initiative should help achieve. This day also marked the official founding of the association hosting the Watch & Jewellery Initiative 2030, to be located in Geneva.

Building on strong, existing initiatives such as Science Based Targets, the Watch & Jewellery Initiative 2030 includes newer areas of focus such as science-based climate targets, biodiversity protection and materials and business model innovation, with the intent of encouraging and enabling industry transformation and innovation.

For the first time in the luxury industry, the Watch & Jewellery Initiative 2030 brings together watches and jewellery brands across the globe committing to a set of ambitious and common key sustainability objectives in three areas: building climate resilience, preserving resources, and fostering inclusiveness.

Standing at the crossroads of environmental considerations and the ambition to strengthen positive impacts for people all along the value chain, the commitments supported by this initiative 2030 lie at the very heart of the United Nations Sustainable Development Goals, with the initiative itself contributing to Goal 17, “partnerships for the goals.”

May 05, 2022