A look back at the Geneva Watch Days 2021

The second edition of Geneva Watch Days (GWD), held from August 30th to September 3rd 2021, fully lived up to the expectations of the organisers and 25 participating Maisons.

Attended by 350 retailers and more than 300 journalists, a significant increase compared to 2020, this edition has amply confirmed the interest it generates within the watchmaking community. Geneva Watch Days are already scheduled for the first few days of September 2022 and will be open to brands wishing to be associated with the event.

The ups and downs of the global pandemic did not prevent visitors from European countries and the Middle East from travelling to Geneva, alongside various North American clients and media who were physically present in Geneva. Alongside these increased numbers, the Pavilion installed on the Rotonde du Mont-Blanc was opened to the people of Geneva, who were also able to attend various theme-based happenings during the daytime and discover the creations of the participating brands.


September 16, 2021