Always in search of innovations, the Manufacture has presented new watch straps made primarily of paper from responsible sources.
Conscious of the importance of offering alternatives to its responsibly sourced leather, the Swiss brand already provides bracelets/straps in steel, fabric and rubber. Today, it is further broadening this existing collection with the addition of TimberTex straps. By focusing on the production process and lifecycle, IWC has ensured reduced environmental and social impacts from start to finish, while providing customers with another high-quality and stylish choice.
Luxurious in look and feel, the TimberTex straps have a soft and supple texture. Unlike synthetic leathers, which are often plastic or petroleum-based, the material is composed of 80% natural plant fibres. The cellulose used comes from Forest Stewardship Council (FSC)-certified trees grown in the non-profit organisation’s sustainably and responsibly managed European forests. It is then manufactured in Italy, using traditional papermaking techniques and coloured with natural plant-based dyes. The material’s irregular grain makes every strap unique.
The creation of TimberTex straps includes over 60 different stages, with craftsmanship playing a key role. Padded with recycled microfibre for extra comfort and expertly finished with recycled thread, they are another highly wearable and luxurious leather-free option. Tested both internally and externally, the straps meet all of IWC’s quality criteria. Very durable, they are also water-resistant and show no signs of wear after a dip in the pool.
The TimberTex straps currently complement four models: the Portugieser Chronograph, Portugieser Automatic 40, Portofino Automatic and Portofino Chronograph. They are available in blue, brown and black.
April 08, 2021