Richard Mille has unveiled a dynamic new partnership with UAE Team Emirates, the 2020 Tour de France-winning cycling team. The deal, which is set to run for four years, sees the brand become the team’s Official Watch Partner.
Last year, despite intense pressures created by the global Covid-19 pandemic, the team claimed 33 victories across the calendar, peaking at the Tour de France, as Slovenian rider Tadej Pogacˇar took the famous maillot jaune on debut in the world’s most prestigious cycling road race, aged just 21.
As part of the deal, UAE Team Emirates riders will carry Richard Mille branding on their bikes and kits throughout the next four campaigns, the cyclists will also have the chance to sport the Richard Mille RM 67-02 watch: an ergonomic model and a technical tour de force, weighing just 32 grams, thanks to its use of TPT composite materials and grade 5 titanium. It also features a special strap, which is entirely seamless, non-slip and highly elastic, so that it follows the contours of every individual wearer’s wrist morphology.
April 01, 2021