Watches and Wonders online and offline

Until April 13th, the digital edition of Watches and Wonders Geneva is for the first time hosting 38 Maisons on a single platform (

This private event for the media, retailers and the participating brands’ VIP customers will be followed by the in-person Watches and Wonders Shanghai, which will host 19 brands including first-time exhibitors Chopard, Montblanc, Rolex, Tudor and Ulysse Nardin.

Online or offline, Watches and Wonders does not stop here. The physical event has evolved into a comprehensive hub, encompassing brands, retailers, end customers, media and strategic distribution partners such as Net-A-Porter, Mr Porter and Alibaba’s Tmall Luxury Pavilion in China. Special campaigns featuring exclusive content engage audiences beyond the traditional watchmaking sphere.

Visitors are also able to move back and forth between the Watches and Wonders platform and brands’ web and e-commerce sites. A simple click on the brand page and they can immerse themselves in the brand’s environment. A complete experience and journey with parallel events – virtual tours of manufacturing facilities, meetings with ambassadors, virtual parties and more – no matter where in the world they are.

The journey promises to be intense and varied. As much from the brand’s side, with product launches, major announcements, On and Off programmes, as from the organisers in the form of exclusive specialist content. Daily at 8.30 CET, the public can tune in to the live Morning Show for a half-hour analysis of all that’s new at the Salon. Expert-led panels will debate key topics such as sustainability, innovation, and digital transformation, etc. A wealth of opportunities to continue lively discussions on social media and other online platforms.

Next stop China for the in-person Watches and Wonders Shanghai, taking place from April 14th to 18th 2021 at the West Bund Art Center. This second edition will welcome 19 brands, with full safety measures in place. The first two days will be dedicated to the media, retailers and the exhibiting brands’ VIP customers. The next three days will be open, by invitation only, to the public and all watch enthusiasts. They will be the first to see the new models created especially for the Chinese market as well as some of the new watches unveiled online in Geneva. Numerous talks and panels will take place in the Auditorium, led by industry experts, while brands’ latest technology innovations will go on display in the LAB. Not forgetting the always popular workbench demonstrations. Once again, visitors can look ahead to an exciting and varied programme.

April 01, 2021