News 
Cartier has joined The Lion’s Share Fund, an award-winning and groundbreaking initiative that unites brands, conservationists and consumers to tackle the crisis in nature, biodiversity and climate.
Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the innovative Fund aims to raise over $100 million per year within the next five years to halt biodiversity loss and protect habitats by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements.
Launched in September 2018, the Fund has helped the Niassa National Reserve (Mozambique) to eliminate elephant poaching, by improving critical radio systems for law enforcement officers protecting wildlife. It has also co-financed the purchase of land for endangered orangutans, elephants and tigers in North Sumatra (Indonesia) and is expanding its work, creating an all-female team of forest rangers and the island’s first rhino sanctuary. In February following the devastating bushfires in Australia, The Lion’s Share Fund issued two small grants to support wildlife conservation, including efforts to treat and rehabilitate injured wildlife throughout New South Wales and protect the Kangaroo Island Dunnart from going extinct.
In response to the current health crisis and following a call for proposals, The Lion’s Share will be supporting initiatives in communities dependent on wildlife-based tourism. These grants will be disbursed to non-profit organisations in nine countries across Africa, Asia and Latin America.
October 22, 2020