LVMH is leaving Baselworld

The Swiss watch Manufactures of the LVMH Group, including TAG Heuer, Hublot, Zenith and Bvlgari, have taken note of the departure of Rolex, Tudor, Patek Philippe, Chanel and Chopard from the Baselworld show scheduled for January 2021.

Within this context of clearly weakened representation of the Swiss watch industry and hence inevitably lower participation, it appears clear to the brands that they must also to withdraw of the Basel manifestation. They will therefore not be taking part in the 2021 edition.

The four Maisons are examining various potential event formats corresponding to the need to present their strategic directions and new products to their commercial partners – as well as to the international press – next year.

April 30, 2020