On May 6th 1970, at a press conference in The Four Seasons restaurant in New York City, Hamilton revealed to the world the very first digital electronic wristwatch.
Named the Pulsar after the pulsating neutron stars that emit beams of radiation at ultra-precise frequencies, this seemed an object straight out of science fiction, with no moving parts, no ticking sound, and unmatchable durability and accuracy.
The inaugural Hamilton Pulsar, the P1, was launched in 1972, with an original, space-age design to match its groundbreaking technology. Featuring an avant-garde cushion case and bracelet in 18 ct yellow gold, it was an unmistakably elite product, with a $2,100 price tag that matched the cost of a family car. Elvis Presley was among the pioneers who snapped up one of 400 models.
The stainless steel Pulsar P2, with a more rounded case design and an improved chip module, was launched in 1973, pioneering the nascent market for digital watches. Produced in large numbers, it was a colossal success. Among those to wear it were Keith Richards, Joe Frazier, Elton John, Giovanni Agnelli and U.S. President Gerald Ford. It was the epitome of cool.
With the new PSR, Hamilton is once again powering up this icon of 1970s style and technology. There are two versions of the PSR to choose from: one in stainless steel, and another yellow gold PVD-plated stainless steel variant issued in a limited run of 1,970. Both watches feature cases in the inimitable wide cushion style of the P2, with the same dimensions of 40.8mm x 34.7mm. The watches are water-resistant to 100 metres.
One of the differences from the previous version is the display of time. The Hamilton PSR features a hybrid display mixing reflective LCD (Liquid Crystal Display) and emissive OLED (Organic Light Emitting Diodes) technologies. Pressing the button will once again bring up light red OLED numerals in the familiar “digit dot” style, while the LCD display ensures that time is also permanently visible in daylight conditions. The non-backlit display achieves very low energy consumption.
March 26, 2020