Blancpain is delighted to announce its association with the famous gastronomic Michelin Guide. This three-year global partnership is a natural extension of the close ties binding the watch manufacture and the world of haute cuisine.
In addition to its roles as official timekeeper of renowned culinary contests and reviewer of the world’s finest restaurants in its corporate magazine Lettres du Brassus, Blancpain has adorned the wrists of famous chefs for more than three decades. Surrounded by a circle of friends past and present encompassing more than 100 Michelin stars, the watchmaker is now expressing its close connection with the famous Michelin Guide through a new collaboration.
Blancpain and the Michelin Guide thus intend to work together in promoting their touchstones of excellence, passion and expertise. This long-term and wide-ranging partnership will make its mark on the international gastronomic scene. Every year, more than 20 events and guides will celebrate haute cuisine, from Shanghai to Paris via New York and Tokyo, to mention only a few locations.
March 12, 2020