News 
Panerai has unveiled a new advanced digital platform, designed exclusively for its most loyal customers.
Entitled Pam.Guard, this vast warranty and service programme stems from a thought process aimed at rewarding the commitment of the brand’s enthusiasts. Membership of this programme officially extends the warranty of eligible watches up to eight full years. Membership of this programme officially extends the warranty of eligible watches up to eight full years.
Launched on November 26th, this project has been developed, designed and implemented by Panerai and its Laboratorio di Idee, the creative and technical hub of the Maison. It takes the form of a portal offering an unprecedented connection with the brand. To access the world of Pam.Guard and activate the warranty extension, users need simply create a profile via the interface available on the panerai.com website. Once the profile is set up, customers will be able to register their watches online. The programme is retroactive, since the extended warranty is valid for watches purchased during the two years preceding its launch.
January 16, 2020