News 
By listening to the specific needs of various companies, some of which had left Baselworld, and others which had not previously participated, the show management has demonstrated a willingness to devise innovative new and adapted offers.
This has notably led to the creation of the “Community District”, a new space located in the heart of the large Hall 1.0. The first brand that seized the opportunity of exhibiting in this new space is Maurice Lacroix, who will return after a year of absence.
The “Community District” comprises a new set of several large buildings, each housing two to three brands. With its resolutely contemporary architecture, its transparency and its harmonised layout between the different spaces, whose two-level interiors can be customised, the “Community District” combines prestige, private business zones designed to accommodate large numbers of people, with important new experience areas for the general public, as well as joint work with the brands to support the evolution of Baselworld.
This new proposal, which can be customised and delivered on a turnkey basis, meets a variety of requirements and needs, particularly in this instance for watchmaking companies that have extensive distribution networks involving welcoming and handling traffic of thousands of customers, while developing large experience areas for the general public.
Baselworld has also announced the creation of an e-concierge service that will facilitate the organisation of stays for both exhibitors and visitors. Based on an agreement signed in mid-October with Basler Hotelier-Verein (Basel Hotel Association), this service will offer everyone the opportunity to arrange their trip in an optimal way. A single simplified contact point for everyone, at no extra cost, with a knowledgeable and neutral team specifically trained for Baselworld clients, which will be available online and by phone to provide all the help and information necessary to book stays, whether for a single night or for the entire week.
October 31, 2019