Artistic project of Girard-Perregaux

For the tenth consecutive year, Girard-Perregaux joined forces with the Ecole d’Arts Appliqués (EAA) – located its home town of La Chaux-de-Fonds, Switzerland – in drawing upon the creativity of engraving students as part of their end-of-course project.

The objective of this project was to enhance a watch from the Girard-Perregaux collection by means of ornamentation of the movement as well as the dial. With this in mind, the model proposed to the three specialised engraving students was the Cat’s Eye watch designed for women.  Based on the famous “Flower Power” slogan – born out of the famous “summer of love” gathering in San Francisco, where the flower was the symbol of a non-violent ideology – the students were asked to transpose this subject into a feminine scenography.

The richness and variety of the designs and projects proposed testify to the vitality of the engraving training course, as well as to the creativity and determination of these youthful talents who perfectly interpreted the theme using a resolutely contemporary approach. On June 26th, to celebrate the completion of this project, Girard-Perregaux extended its congratulations by presenting each of them with the Cat’s Eye piece through which they expressed their expertise over a period of more than nine months.

August 29, 2019