News 
A year after #chaseyourwatch was such a global smash – the first ever interactive game from a watchmaking brand – Maurice Lacroix kicks off a different kind of treasure hunt.
#Timecode is played online in almost ten cities around the world, with players rushing to keep up with the passing time. Winners will receive the first models in a limited edition of the Aikon Venturer watch, custom-designed for the occasion and released in a series of 500.
Anyone can take part, and to be in with a chance of winning one of these timepieces, all you have to do is sign up clicking here.
The aim of the game is collect as many time-credits or #Timecode as you can by exploring a city... In all its hidden corners, as well as places that are signposted.
For eight days in each city, the #Timecode will appear on a map in constantly changing locations, or via a series of clues that can be found on social media. Once players have located the #Timecode, they must go and physically collect them and activate them on their smartphone. Some are permanent, while others pop up for a while before disappearing, so players must be ready to go at any moment. The winner will be the person who has collected most #Timecode at the end of the game.
May 23, 2019