China discovers Planet Omega

Last April, the watch brand has opened a new exhibition in Shanghai. Company CEO Raynald Aeschlimann was present alongside British actor Eddie Redmayne at the world premiere of Planet Omega.

Built around a huge central sphere at the Power Station of Art, the contemporary art museum of the Chinese city, this cultural event offers an exclusive immersion into the world of the iconic brand. Through many flagship models and others that are even more original, the exhibition retraces the numerous stories, passions and partnerships that make Omega so unique. As the journey progresses, visitors are led to discover seven different worlds, dear to the heart of the Biel/Bienne-based Maison: Olympic Games and sport, space, glamour, precision, oceans, James Bond and Heritage. The exhibition will continue to tour China in 2019, before embarking on a world tour in the coming years.

May 16, 2019