News In today’s fast-paced and interconnected world, finding the inner clarity and inspiration to focus on the things that really matter can be challenging, but stepping outside to experience nature can help us reconnect with who we are and the world around us.
Montblanc’s new campaign tells the story of two different individuals, each on their own journey of self-discovery through nature, accompanied by the Montblanc 1858 Geosphere, a watch that pays tribute to the legendary Minerva watches from the 1930s and captures the spirit of the great outdoors.
The visuals and films capture two remarkable men, in the midst of a busy day at work as they progress towards the need for reconnection: fashion photographer Dennis Leupold and singer-songwriter Kristian Matsson, who performs as The Tallest Man on Earth. From a busy day on a shoot to a venue full of avid concertgoers, the two protagonists are suddenly transported to the soothing sights and sounds of nature, and are inevitably faced with the beauty of their surroundings as a way back to themselves. As they experience their journey, their faces are kept in the shadows only to be revealed as they truly are at the end; ready to leave their mark on the world with creativity and a heightened sense of purpose.
The natural feel of the campaign mirrors the aesthetic of the Montblanc 1858 Geosphere watch. A vintage inspired model meant to be a trusted companion for fearless adventurers and explorers, the new timepiece captures the spirit of the outdoors with a bronze case, brand-new khaki-green dial and matching coloured “Nato” straps.
April 25, 2019
