The Be@rbrick by RJ

Be@rbrick, one of the most famous toys and collectibles in the fashion world, has been adopted by RJ and presented at Watches & Wonders Miami.

The RJ Spaceman is dressed in a glossy white spacesuit featuring the brand’s red signature red line. But above all, he proudly wears his Arraw titanium watch.

“Ongoing collaboration projects are an integral part of the company. We share the same love of design and pop culture with Medicom Toy, making it both logical and natural to partner with them in creating a Be@rbrick in our colours” said Marco Tedeschi, CEO and Creative Director of RJ. The Spaceman Be@rbrick is issued in a 500-piece limited edition reserved for friends of the brand.

Born in 2001 on the occasion of the 100th anniversary of the teddy bear created by Medicom Toy, Be@rbrick is a bear-shaped toy that has won over many fans around the world.

March 21, 2019