IWC Schaffhausen and Bradley Cooper have announced a unique charity project.
At the Oscar ceremony, held on February 24th at the Dolby Theatre in Hollywood, the brand's actor and ambassador wore a Big Pilot’s Watch Single Piece, adorned with a one-of-a-kind engraving. Featuring a night blue dial and a gold case, this watch is equipped with the IWC -manufactured 51111-calibre movement. The case-back features a famous quote from Antoine de Saint-Exupéry's Little Prince: "It is only with the heart that one can see rightly". In addition, a personal letter written by Bradley Cooper was addressed to the purchaser of the watch. This timepiece was auctioned by Sotheby's for the sum of USD 60,000.
IWC donated its proceeds from the auction to the Antoine de Saint-Exupéry Youth Foundation, helping it to support the association Arrimage in Nice (France). The association was established by Dr. Claude Garrandes, a blind French artist and teacher. One of its main projects focuses on teaching visually-impaired children how to read drawings in twodimensional relief through the sense of touch. To do this, it uses the first-ever tactile art book of embossed illustrations of “The Little Prince” that it created. Thanks to teaching tools created by Arrimage, blind children are also given the opportunity to learn how to draw themselves.
March 14, 2019