News 
By inaugurating the very first AP House in Hong Kong, Audemars Piguet is redefining the concept of hospitality.
Designed to provide a true home from home for brand lovers on the move, the AP House was designed in cooperation with some of the Manufacture’s most prestigious clients. While in town, the latter will be able to invite friends for lunch or organise business meetings, without in any way feeling obliged to purchase a watch. They can also simply enjoy a relaxing movement in this unique place.
As a starting point, the Audemars Piguet team imagined how brand founders Jules Louis Audemars and Edward Auguste Piguet would be dealing with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches. The result? A space where the comfort of home and the warmth of friendship take priority. The design of this contemporary private apartment makes it a perfect space for guests to enjoy simple pleasures. Visitors are welcome to relax, reflect, connect or disconnect, while experiencing the team’s impeccable service. The lounge will also play host to exclusive events where guests can discover the Manufacture’s creations and its savoir-faire.
April 26, 2018