News 
Stephanie Gilmore
Breitling recently launched its first “Squad formations”. This imaginative idea involves creating three to four-person groups (the squads) whose members are all recognized masters in their respective professions.
Rooted in the dynamic values of Breitling – action, purpose, and pioneering spirit – this concept focuses on the bond created between people brought together by a shared endeavor and common goal, and will be presented in Breitling’s advertising campaigns.
“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success,” says Georges Kern, CEO of Breitling. He adds, “We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land. Our squad members – world-famous or not – will be absolute masters in their respective fields.
Three “Squad” watches have been created: one intended for cinema with Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu; the explorer “Squad” with Bertrand Piccard, David de Rothschild and Inge Solheim; and another related to the surf world with Stephanie Gilmore, Sally Fitzgibbons and Kelly Slater. With the latter, Breitling is also reinforcing its environmental commitment through the Outerknown range of apparel which constantly works to improve working conditions of both humankind and the planet.
April 26, 2018