News 
Jesse Lingard, Alec Monopoly, Michael Carrick, Chris Smalling, Victore Lindelof and Jean-Claude Biver
Last August in Manchester, TAG Heuer once again expressed its attachment to football.
The Maison from La Chaux-de-Fonds was present alongside its Art Provocateur Alec Monopoly, together with several players from the famous Manchester United club. They had fun repainting one of the walls of the Old Trafford stadium in the style of the American artist.
Jean-Claude Biver, brand CEO and President of the LVMH Watches Division, along with team players Paul Pogba, Victore LIndelof, Jesse Lingard, Michael Carrick and Chris Smalling, donned gloves and bandanas to join Alec Monopoly. In creating this work, the latter drew inspiration from the club’s insignia, while naturally adding the famous Mr. Monopoly character into the mix.
September 14, 2017