News Since August 28th last, Patrick Pruniaux has been serving as CEO of the firm based in Le Locle. He reports to Albert Bensoussan, CEO of the Kering Group’s Luxury – Watches and Jewellery division.
Patrick Pruniaux has many years of experience in the watchmaking industry, both at TAG Heuer, where he held various positions over a nine-year period, and at Apple, where he was involved in the launch of the Apple Watch. As CEO of Ulysse Nardin, his mission will be to accelerate the international expansion of the brand, thanks to his innovative thinking and outstanding expertise.
He replaces Patrik P. Hoffmann who, having played a key role in Ulysse Nardin’s development for many years, and ensured a seamless integration into Kering from 2014, is looking to move in a new direction for personal reasons.
Patrick Pruniaux, 45, began his career in the Diageo group in 1997 in the United Kingdom and the United States, before moving to the LVMH group’s Wines & Spirits division in Miami. He was appointed International Export Director at TAG Heuer in 2005, and took on responsibility for EMEIA sales in 2009. He became TAG Heuer’s Vice President of Global Sales & Retail in 2010, and a member of the brand’s Executive Committee. He joined Apple’s Special Projects team in 2014, located in Cupertino, to help with the launch of the Apple Watch. From 2015, he was Apple’s Country Manager for the UK and Ireland and a member of Apple’s EMEA Executive Committee. Patrick Pruniaux holds an MBA from HEC Paris and is a graduate of the Stanford Graduate School of Business.
September 14, 2017
