TAG Heuer at the 75th edition of the Monaco Grand Prix

Chris Hemsworth

Held on 28 May last, the mythical Monaco Grand Prix motor race was the 75th event of its kind.

TAG Heuer for which motor racing, and in particular its partnership with the Automobile Club of Monaco (AMC), are an integral part of its DNA, was present again to commemorate this landmark date in the history of the Grand Prix.

At the summit of the Monaco Grand Prix race management, where the official ACM cocktail party, sponsored by TAG Heuer, was held, guests had an opportunity to discover the automobile world of the firm from la Chaux-de-Fonds and its close ties with AMC.

Then, on the eve of the keenly awaited race start, Jean-Claude Biver, TAG Heuer CEO and Chairman of the LVMH Group watches division, hosted his guests on the yacht SeaDream for an exclusive, glamorous and trendy evening. Guests included the Australian actor and brand ambassador Chris Hemsworth, the famous French chef who is a friend of the house, Philippe Etchebest, who judged a culinary challenge organised between the two Australians, Chris Hemsworth and Daniel Ricciardo.

June 08, 2017