Inaugurated at Baselworld, the new concept for online personalisation of Armin Strom watches places clients of the house at the centre of the creative process. This configurator is a genuine source of inspiration: simple, fast and easy to use.
With this virtual tool, the client begins by choosing the desired movement, incorporating a tourbillon, a five-day power-reserve or other functions available in the extensive range offered by the firm from Bienne. Users designate the colours, the engraving and even the outline of the movement and/or certain components. They also have an opportunity to choose the material for the case, the style and colour of the dial and hands, the clasp and details extending right through to the colour of the stitching of the chosen strap. All these options and price can be seen at a glance. Once the order has been placed, the unique watch can be collected from an approved retail agent or even from the manufacturing company where a visit is organised on the same occasion. This innovative system is a new way of advising fans of the brand.
April 13, 2017