Vacheron Constantin supports the JEMA

Vacheron Constantin renews its support to the European Artistic Crafts Days (JEMA), a key event organized in Switzerland from March 31st to April 2nd.

These red-letter days enable the public to enjoy a backstage look at age-old skills through open-door events held by independent craft masters, cultural institutions and museums.

This year, the brand invites the public to follow the path of its passion on its two Geneva sites by viewing demonstrations provided by its craft masters.

The Maison en l’Ile, the historical home of the manufacture, will present the expertise of its master enameller, engraver and watchmaker, while the boutique on Place Longemalle will host a master guillocheur. These occasions will provide sharing opportunities among passionate enthusiasts, showcasing the fascinating interaction between human beings and the infinitely small, while affording a chance to explore the Vacheron Constantin Métiers d’Art collections.

In parallel with these highlights, the European Artistic Crafts Days also include the possibility of visiting artists’ studios or getting an inside look at theatres and museums, as well as training centres preparing the next generation of watchmakers, jewellers, designers, ceramicists and illustrators.

March 23, 2017