Thanks to a global agreement with RCS Media Group, TAG Heuer has been appointed official timekeeper to all the races organised by that institution including the legendary Giro d’Italia which celebrates its centenary this year and the Strade Bianche, Tirreno Adriatico, Milano-San Remo, Milano-Torino, Gran Piemonte and Tour of Lombardy; all these events now pass under the colours of TAG Heuer which will be playing its part with the help of the RCS Media Group teams.
This global, long-term agreement will complement the Dubai Tour and the Abu Dhabi Tour - also organised by RCS Media Group - which are already on TAG Heuer time. The presence of the brand will be signalled by high visibility at all events (panel advertising at the start, finish, and along the routes, TV adverts, and on team vehicles during time trials, etc.), as well as various social media initiatives, customer invitations and the organisation of unique and unconventional events.
March 16, 2017