New Ebel advertising campaign

Ebel is launching a new advertising campaign which has been set up and implemented exclusively by women for women. It is called «Beauty marries function».

This campaign was created at the Villa Turque, a building erected in 1916 by the famous architect Le Corbusier in La Chaux-de-Fonds and acquired by the watchmaking company in 1986.

The warm and attractive natural lighting in which the whole villa is bathed was a source of inspiration for the photographer. The feminine sensuality that emerges from the brand is reflected in this eminently feminine campaign. Only natural sunlight was used to take these shots designed to capture the true sensuality of timeless Ebel watches. The reflections and delicate shadows were exploited in each image and show how easily the Villa Turque became the ideal backdrop for this truly feminine campaign which will be shown to the public in the autumn.

October 06, 2016