Hublot delivers the 2016 Design Prize

Jean-Claude Biver, Ricardo Guadalupe and Pierre Keller, Former Director of the ECAL University of Art and Design in Lausanne, had a unique vision to develop and encourage young designers and understood that Hublot could offer the ultimate recognition. Falling between sponsorship and mentorship, the Hublot Design Prize is prestigious in the design world. The principle is simple; the independent jury is made up of five experts from the world of contemporary design, each of whom put forward five candidates. In total, 25 candidates are selected and eight of which are chosen and invited to show their creations in the very heart of the manufacture in Nyon.

Created in 2015 in order to celebrate the 10th anniversary of the launch of its iconic Big Bang model, the Hublot Design Prize promotes the talent of tomorrow’s designers. The prize does not aim to pay tribute to the work of well-known or qualified designers, but to give that extra push to enhance the success of a designer who is accomplished but has not yet been publicly appreciated. A springboard for visibility, a career accelerator, a prize that creates momentum, the key moment that presides over a person’s destiny and success. A homage to the destiny of the Big Bang, whose emblematic design has become a global success and an icon in the watchmaking world.

The paramount criteria that guide the jury’s choice include: the innovation, creativity and originality of the projects presented; the choice of materials and the quality of execution; the viability and sustainability of the projects; and the utility and value of the creations. From Nigeria to Japan, from Colombia to Switzerland, the Hublot Design Prize unveils the new faces of design.

September 29, 2016