The first ever animated movie for Hublot

Hublot invites its clients to enter the heart of the Miracle Mile, watched over by the Hollywood sign, the mythical symbol that embodies the magic of the world’s movie capital. The roof of the Ace Museum in Los Angeles with its unique, futuristic decor has been turned into a drive-in cinema where the Hublot magic can once again unfold. In spite of the very fifties feel, this evening's feature is not a classic American movie but a real digital revolution. Hublot is presenting its first animated film. A world premiere that presents Hublot as world leaders, with special effects that are worthy of Hollywood’s top blockbusters, and starring a supercar, the Ferrari FXX K, and a superwatch, the MP-05 "LaFerrari" Sapphire. Thanks to the virtuosity of Digital Domain, its historic record (power reserve of 50 days) has now been immortalised on film. The whole FXX K environment has been reconstituted with special computer effects. All the images have been animated by a real-life driver at the steering wheel, and the technical features of the car have been configured to provide the most realistic driving experience possible. In a world of computer-generated images, the idea is to offer the public a real experience and realistic sensations. It is an audio-visual experience, as Digital Domain has created a soundtrack in Hollywood action-movie style, based on the FXX K's engine.

This animated film has been created to tell the fabulous story of the HUB9005.H1.PN.1 movement, a classic motor and the unique design of its sapphire case. The MP-05 "LaFerrari" was inspired by the car of the same name.

September 15, 2016