On 19 May, Jaeger-LeCoultre opened a new showcase in Cannes for its exceptional collections and savoir-faire. The city therefore becomes the location of Jaeger-LeCoultre’s third store in France, after Paris Place Vendôme and Lyon, and its 28th worldwide. The inauguration took place in the presence of Diane Kruger, the brand’s elegant emissary, the deputy mayor of Cannes, Bernard Brochand and Jérôme Lambert, CEO of Jaeger-LeCoultre.
This new boutique is run by the Julian family which has been partnering Jaeger-LeCoultre for many years. The collections are presented within an interior design with a display concept reflecting the Art Deco spirit and playing on symmetry, geometry and pure lines. Subtly graded shades of ochre are associated with authentic materials such as leather, American walnut wood, steel and slate. This magnificent setting echoes the calm and serenity of the Vallée de Joux.
June 16, 2009