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Omega celebrates its legendary history with a stunning new campaign that turns watch calibres into dream-like worlds.
The inner workings of Co-Axial calibres have become the setting for a dynamic and joyful celebration of the Swiss company’s achievements. Everything takes place in a miniature, enchanting and resolutely futuristic watchmaking landscape, mingling figurines with iconic objects.
The centrepiece of the campaign is a visually compelling movie, created by the same studio that produced the 3D Co-Axial video, now showing at the brand’s Museum. Themes explored include moon landings, deep-sea adventures, sports timekeeping and of course precision watchmaking. Even Snoopy makes an appearance, as the famous cartoon beagle has links to the brand’s role in the safe return of Apollo 13.
May 19, 2022