The Geneva Watch Days will take place in August

The success of Geneva Watch Days 2020 has encouraged its founding and associated brands to organise the event again in 2021 with a very similar format: phygital, global, decentralised, self-managed and open to the public.

Scheduled on approximately the same dates as last year – from August 30th to September 3rd – it will bring together a group of some 20 brands representing the art of horology in various hotels, Manufactures and boutiques in the City of Calvin.

While each of the Maisons will present its new models to the press and clients in its own area and by appointment only, the Rotonde du Mont-Blanc will represent the shared space during the event. The show will also take place in online mode so as to enable people still subject to certain travel restrictions due to public health measures to discover the new models in real time via videoconferencing technology.

In addition to the respective exhibitions during the day, Geneva Watch Days will also celebrate this four-day event in the evening with some festive moments organised exclusively for the media and for clients of the officially associated brands, in strict compliance with prevailing public health measures.

June 17, 2021