News 
Responding to the clearly communicated needs of the watch, jewellery and gemstone community to meet up in 2021, HourUniverse is committed to retaining its live show in Basel, Switzerland. Summer 2021 is currently targeted as the earliest season for the show, so as to ensure that it can be held under the best possible conditions.
Devised as a grand festival of networking and experiences, the first edition will firmly focus on the spirit of conviviality. The first edition of the festival will feature new venues that will facilitate networking, both indoors and outdoors, such as the creation of a new large central outdoor square, completely designed as a true extension of the event into the city. Designed intentionally to be accessible to as wide an audience as possible, the installation of outdoor catering and public entertainment areas linked to the show, additionally facilitated by the warmer and sunnier days of summer, will provide a relaxed atmosphere conducive to sharing experiences associated with the event.
Whereas the live show is intended as a modern business platform, and a major celebration for all players and aficionados of gemstones, jewellery and watches, it will above all create the new momentum that brands need in order to finally meet the media and customers face-to-face once again under the best possible conditions. The concept of total unification between digital and physical, unprecedented for the industry, makes a big difference by offering a modern, trendy, accessible, 100% connected format, adapted to the needs of today’s brands.
February 25, 2021