Omega America's Cup timekeeper

Dating back to 1851, the America’s Cup is renowned as the oldest trophy in international sport and has become the source of fierce international rivalries and spectacular sailing duels.

Now, as the 36th edition of the “Auld Mug” approaches, Omega is announcing its role as the Official Timekeeper of the event, which is set to take place in March 2021 in New Zealand.

This will mark the third time in history that OMEGA has served in the prestigious sailing role, ever since the brand begun its partnership with Emirates Team New Zealand in 1995. Returning to New Zealand in 2021, the watchmaker’s timekeeping excellence and long experience in sailing is sure to be highlighted through new technologies and never-seen-before equipment that will enhance every second of racing.

The moment will also provide another chance for the Swiss brand to celebrate its long-standing partnership with Emirates Team New Zealand. This special relationship began alongside the legendary sailor Sir Peter Blake, and has continued for 25 years, with a shared passion for innovation, technology, speed and accuracy.

With this announcement comes the release of the brand new Omega Seamaster Planet Ocean 36th America’s Cup Limited Edition. Presented on a structured rubber strap, the 43.5 mm timepiece is crafted from stainless steel and is limited to just 2,021 pieces.

May 28, 2020