Tissot partner of the Cleveland Knights

David Griffin, François Thiébaud and Len Komoroski

Loyal to the world of sport, François Thiébaud, the Tissot Chairman, has unveiled a new multiyear partnership with the Cleveland Knights, in association with David Griffin and Len Komoroski, managing director and CEO respectively of the American team.

As the official timepiece for the basketball club, the firm from Le Locle will set up extensive campaigns on the social networks and digital platforms, launch prize draws at various points of sale and ensure the promotion of its products in the team’s NBA room.

To honour the NBA 2016 champions, the brand has revealed a limited edition of its Tissot PRS 516 NBA Championship Watch 2016. Specially designed for the sports team, this chronograph bears the championship logo and the ultimate competition award, the Larry O'Brien trophy.

January 12, 2017