News 
WatchBox, the global leader in pre-owned luxury timepieces, and Ahmed Seddiqi & Sons, the Middle East’s watch retailer, announced a joint venture to launch WatchBox Middle East.
This partnership brings expertise in the secondary watch market to the region through WatchBox’s electronic trading platform, and also marks the debut of its retail footprint. A flagship WatchBox boutique dedicated to luxury pre-owned timepiece services – including buying, selling, and trading – was unveiled in the Dubai International Financial Centre (DIFC) in November 2019.
The boutique and partnership will expand offerings and services available to Ahmed Seddiqi & Sons’ clients through an elevated approach to the pre-owned sector. Through this relationship, customers will be granted many options beyond purchasing new watches. They will be able to initiate trades with pieces from their personal collections for new timepieces from Seddiqi-owned boutiques, sell pre-owned watches directly to WatchBox, and trade or purchase pre-owned watches.
December 12, 2019