News 
Hublot has joined in partnership with Kevin Pietersen and SORAI (Save Our Rhinos Africa and India) to protect the rhinoceros, which is facing extinction.
The ex-international cricket star, and Brand ambassador, is now able to dedicate himself entirely to a cause very close to his heart: saving these huge herbivorous mammals, found in Africa and in Asia, now a matter of urgency for the planet and our future generations. Ricardo Guadalupe, CEO of Hublot, was in South Africa to launch this partnership with Pietersen. To seal this collaboration, the watch Manufacture has developed a watch which will be unveiled very soon.
Hunted for their highly valuable horns, two thirds of species could be lost in our lifetime. To help prevent this, abandoned, injured, or orphaned baby rhinos are located and cared for by teams of specialists actively supported by Pietersen, before being released back into the wild as soon as they are ready. South Africa is home to more than 80% of the world’s rhinos, and the majority of poaching incidents take place in Kruger national park.
There are around 28,000 rhinos remaining worldwide, 23 times fewer than there are African elephants! Poaching is one of the main threats they face. Major steps have been taken by governments to introduce regulations, but informing consumers and changing their behaviour remains a key challenge in the fight against poaching.
September 12, 2019