H. Moser & Cie goes on a world tour

For the launch of one of their boldest watches yet, H. Moser & Cie has gone a little bit wild. To understand the marvel that is the Pioneer Centre Seconds Funky Blue Black Edition, they want real pioneers to experience it.

Since July, H. Moser & Cie is lending the Pioneer Centre Seconds Funky Blue Black Edition to lucky guardians, who accompany it on an adventure around the globe for one year – with no route planned whatsoever. Because a real adventure demands that spontaneous bit of magic.

H. Moser & Cie has started the adventure by lending the Pioneer to a friend and fellow watch-lover. And from then on, the rest is up to chance. The friend has handed it over to someone of their choice, after which it will be passed from watchlover to watchlover... destination (and connoisseur) unknown. Each person will keep the watch for a week, photographing the Pioneer on their wrist against a captivating view of their location, and sharing the pictures with the world. The community is able to track the journey of the Pioneer Centre Seconds Funky Blue Black Edition on a dedicated landing page, as well as on Instagram @moserwatches under the hashtag #PioneerTour. Subscribers will receive H. Moser & Cie newsletters with a recap of all the Pioneer’s adventures, and insider information about watchmaking and special product features.

August 29, 2019