News 
Kai Lenny
Last May, on the occasion of the Monaco Formula 1 Grand Prix, TAG Heuer was present in the prestigious town to celebrate the 50th anniversary of its emblematic Monaco timepiece.
To mark this anniversary, the company will unveil in the course of the year five creations inspired by the different decades from 1969 to 2019, paying tribute to timeless design, innovation in the service of performance and to a style icon that is more contemporary than ever.
Taking up residence in the Key Largo Villa, the Maison from La Chaux-de-Fonds unveiled the first piece of this ensemble. Stéphane Bianchi, President and CEO of the LVMH Watch Division and CEO of TAG Heuer, accompanied by Frédéric Arnault, the brand’s Director of Strategy and Digital Technology, welcomed Max Verstappen and Andre Lotterer as well as celebrities such as Patrick Dempsey, Bella Hadid, Winnie Harlow, Jourdan Dunn and Kai Lenny.
June 26, 2019