The LVMH Group has confirmed its participation at Baselworld 2020 within the current framework for its Bvlgari, Hublot, TAG Heuer and Zenith brands.
For 2021 and the following years, Baselworld is collaborating with the Group and its brands on new presentation concepts and formats.
“This is a creative and completely open process with no constraints or thought restrictions, that we are tackling together,” says Michel Loris-Melikoff, Managing Director of Baselworld. “Our concept for the Experience Platform is precisely that: enabling brands to flexibly present themselves to their various target audiences.”
“A common decision was reached, together with Bvlgari, Hublot, TAG Heuer and Zenith, to confirm our presence in Baselworld in 2020. We support Michel Loris-Melikoff and his team in their project to redefine and renew the concept of this major event for the Swiss watch industry,” says Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Our discussions and the changes that will be implemented will allow us to reassess our future involvement after the next edition.”
May 09, 2019