News 
Breitling announced that it will focus on its own independent communication format, the Breitling Summit. Accordingly, the watchmaking house will not be exhibiting at Baselworld 2020.
“Despite a successful Baselworld in 2019, we have decided to concentrate on our global Summit format with subsequent local roadshows in 2020. The decisive factor is the timing of Baselworld at the end of April, which cannot be reconciled with our scheduling. The Summit platform, which has already been introduced, allows us to be flexible regarding where and when we inform our target groups about new brand developments and product launches. We will continue to focus on this platform as it enables us to respond personally to customers, media representatives, sales partners, and collectors. For this reason, we will not be exhibiting at Baselworld in 2020,” Georges Kern, CEO of Breitling, commented on the decision. “We will decide whether we will return to Baselworld from 2021 onward at a later date.”
April 18, 2019