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James Bay
“The watch industry represents over one billion watches per year, of which only 25 million are produced in Switzerland and barely 500,000 can lay claim to Fine Watchmaking status.
Within this context, Vacheron Constantin focuses on limited and reasonable production volumes, as required to offer the highest level of quality, aesthetics and expertise. Within an already highly exclusive segment, our Maison is committed to maintaining a unique and sophisticated character. In this respect we are resolutely One of not many”, explains Louis Ferla, CEO Vacheron Constantin.
“One of not Many” is the name of the watch Maison’s brand-new advertising campaign, launched in London at the end of the summer. To embody this spirit, it has chosen to cooperate with talents whose personality and work express a quest for excellence, openness to the world and a spirit of innovation. This is a first for Vacheron Constantin, which had never yet been associated with ambassadors.
Among them is the artist Benjamin Clementine: considered one of the most talented musicians of his generation, Clementine has established himself as a virtuoso multi-instrumentalist, a contemporary poet and an outstanding vocalist. As for the artist James Bay, far from resting on his laurels after the global success of his first album, he has opted to explore new musical territories and to reinvent himself with a daring and sophisticated second album mingling rock and soul sounds. An influential and multidisciplinary designer, Ora Ito has invented his signature “Simplexity” concept, the art of giving visible simplicity to an object with complex functions. His creations encapsulate the aesthetic codes of a new, yet timeless and universal vision of luxury featuring the same minimalist purity. Finally, the seasoned photographer Cory Richards, member of the prestigious National Geographic team and an intrepid explorer, travels the world to capture its most beautiful images.
This international campaign was presented in London’s legendary Abbey Road Studios, with which Vacheron Constantin has established a partnership. This legendary location, which has rocked to the beat of the Beatles, Pink Floyd, The Rolling Stones, Radiohead, Kanye West and Nile Rodger, was the scene of the official presentation of the new Fiftysix collection. The event notably included the world-exclusive launch of the Fiftysix Tourbillon, the first major complication model to join this resolutely urban collection.
October 04, 2018