Le monde étoilé de Zenith

Neuchâtel Tourism chose Zenith to illustrate its original project dedicated to promoting the Swiss watch industry.

At the end of April, alongside watch journalists and influencers, a number of partners and personalities from the Neuchâtel region congregated to discover “Le monde étoilé de Zenith”.

In order to promote the region’s rich horological heritage, Neuchâtel Tourism tirelessly develops its watchmaking-related activities designed to meet the expectations of visitors eager for exceptional experiences. The new partnership with the Manufacture was an obvious choice, culminating in the creation of “Le Monde étoilé de Zenith”, an invitation to explore this watchmaking universe in a dynamic, contemporary and playful spirit.

Specially created for the general public by the museography specialists at Thematis, this guided tour offers an authentic initiatory journey to the heart of the mechanical watch and its mysteries. Entirely in tune with the current ever-greater enthusiasm for authenticity and fine craftsmanship, this unusual scenography offers an exceptional 360° experience revealing the inner workings of a Maison uniting around 80 watchmaking professions under its roof.

The first part of the exhibition consists in a total immersion into the world of precision, plunging visitors into darkness and staging a lively hologram show, along with a contemporary stage-setting highlighting certain key heritage elements.

Throughout this exclusive and unique route that visitors are invited to explore each Friday, they will also become acquainted with each stage in the creation of mechanical marvels – from technical development to component production through to movement assembly – admirably combining noble watchmaking traditions with avant-garde innovations.

May 24, 2018