News 
Pau Gasol and François Thiébaud (CEO Tissot)
The watch company and the International Basketball Federation (FIBA) have announced the renewal of their partnership. This cooperation will span the next five years and feature a particular online communications focus.
As part of this agreement that runs until 2012, Tissot will considerably reinforce its presence on the FIBA digital networks and will serve as principal partner for the federation’s new mobile app dedicated to the most prestigious championships.
The brand from Le Locle will present the new “Buzzer Beater” video clips recapping the best shots of this kind throughout the FIBA championships. Fans will also be able to access this content on all the federation’s digital platforms. Tissot will also reward the tournaments’ elected MVPs and All-Star Five by presenting them with specially engraved watches.
September 28, 2017